Potato Box


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Shop and Donate, better known as the London Social Supermarket, is a community grocery store fighting food waste and food poverty, where the customer’s contribution goes towards supporting food banks, low-income families, affected by the pandemic and home bound people.

Shop and Donate CIC is a community grocery store, which is a social supermarket (the first in the UK to go online) fighting food waste and food poverty, where the customer’s contribution goes towards supporting food banks, key workers and helping vulnerable residents affected by the pandemic.

What is a social supermarket?

A social supermarket is a shop that sells discounted food to people on a lower income. We operate as a traditional supermarket but at reduced prices (e.g., selling at 70% less than high street prices).

Inflation is the increase in the price of something over time.

For example, if a bottle of milk costs £1 and that rises by 5p compared with a year earlier, then milk inflation is 5%.

Every month a figure is released, estimating how much prices are rising overall – it’s currently at 9.4%.

Utilities such as energy prices, petrol/diesel, raw materials, mortgage payments, food and household goods have had their prices skyrocket. For example, in the food sector:

  • Butter has risen by 21.5%
  • Water has risen by 19.5%
  • Olive oil has risen by 18.2%
  • Ready meals have risen by 16.7%.

It is not only affecting the UK but across the world as well in Europe and America. Inflation is caused by rising prices worldwide and it will continue to happen in the coming months.

How does Shop and Donate work?

With Shop and Donate you can shop for groceries or buy a box for another person online and we can deliver for £9.79, next day delivery anywhere in the UK.

If you come to our physical store you can subscribe to our loyalty program where you can get £15 worth of groceries for only £5 and your 10th purchase is free of charge.

Reducing the costs of food ensures our customers are well fed and can afford other essentials such as housing and utility costs. This along with the low-cost products distinguishes it from the other supermarkets. The food is still in good condition and would otherwise be sent to landfills by big retailers for a variety of reasons including items packaged and weighed incorrectly and over-production.


How the loyalty program works

For just £5 you can get £15 worth of groceries or 10 items. Along with this, we also offer each customer a loyalty card where they can get every 10th order for free.

Items you can take:

  • 4 x Low-value items
  • 3 x Medium-value items
  • 3 x High-value items

Why are the items categorised?

All of the items are categorised by Low, Medium & High-value based on a mixture of retail price, volume, “use by” / “best before” dates, and the demand of the stock. This way we can make the best use of the stock we have and ensure fairness. For example, it would not be very fair if one member took 10 jars of coffee leaving none for anyone else!

What products we have

The food sold in our supermarket is very varied. We have breakfast (tea, coffee, cereal), tinned goods, pasta, rice, and fresh fruit and vegetables, plus some toiletries.

Where you can order from

Our customers have the option of buying products directly from our physical or online supermarket [link removed by eBay]

Our team and suppliers

Overall, we have a team of about 15 people who are dedicated and of various experiences and ages. As well as volunteers who are experienced in admin, finance, HR, customer service and fundraising, we are already connected to a variety of suppliers who can provide us with goods. The goods are sourced from mainstream supermarkets, local shops, donations from members of the public, and food redistribution organizations such as Fareshare, Giving World, Banquet, and supermarkets like M&S and Lidl.

Come and join us!

The social supermarket runs from our office based in Victoria, however, we are looking to expand the supermarket and reach more people. This will also provide a great opportunity for members of the local community to become involved in the project, as we will be able to provide them with voluntary and work experience opportunities in addition to also offering access to affordable low-cost food and products.

Pay It Forward!

Your gift can help pay for a shop for a family, whilst also giving them access to a membership for their family meaning they can shop with us all year. Your regular gift will keep families fed across the UK fed through Shop & Donate.


2.5 million
Children in the UK live in households that have experienced food insecurity

4.7 million
Adults in the UK suffering food insecurity = 9% of households

2.5 million
Adults suffering food insecurity because of “not enough money for food”

The rise in adults suffering food insecurity since the pandemic began


Over 1/3 of food produced in the world goes to waste

The UK churns out 9.5 million tonnes of food waste a year while 8.4 million people struggle to afford food = entire population in London

6.4 million tonnes could have been redistributed = over 15 billion meals

100,000 tonnes of food is wasted by UK supermarkets every year

How we have helped so far…
– 42,369,600kg+ Food saved in the UK
– 5,904+ Calls to the vulnerable
– 85,502+ Individuals helped
– 14,440+ Food packages sent
– 3,775,809.274kg+ C02 Savings

Small Works Victoria, Admin Office
Block A Peabody Estate
Vauxhall Bridge Road

Contact Us
site: https://shopanddonate.org/

Eat fresh, do good!

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